Football is one of the most beloved sports of all time! Be it FIFA World Cup or Super Bowl; it keeps fans on the edge of their seats at all times. However, the one thing that calms their fiery hearts is the most expensive super bowl commercials.
Now, the reason we said “most expensive” is because the budget of some of these commercials is relatively high. There is one thing in investing money in films or music, but expensive commercials are rare.
Hence, in this article, we have listed the 15 Most Expensive Super Bowl Commercials. Moreover, we have also discussed their brand, commercial length, season, etc.
With that in mind, let’s discuss everything in detail:-
Most Expensive Super Bowl Commercials
In the following table, we have mentioned the Top 10 Most Expensive Super Bowl Commercials. The table also features their Brand, Expense, Year it was released, etc.
| Rank | Commercial | Brand | Expense |
|---|---|---|---|
| 1 | Mind Reader (2022) | Amazon, Alexa | 26 Million USD |
| 2 | No way Norway(2021) | General Motors | 22 Million USD |
| 3 | Scissors Hands Free(2021) | Cadillac | 22 Million USD |
| 4 | Before Alexa(2020) | Amazon, Alexa | 16.8 Million USD |
| 5 | Loretta(2020) | Google, Google Assistant | 16.8 Million USD |
| 6 | The Journey Begins(2017) | 84 Lumber, 84 Lumber | 16.2 Million USD |
| 7 | Ford, Ford Ride Sharing(2017) | Go Further | 16.2 Million USD |
| 8 | Chrysler, Chrysler(2015) | America’s Import | 16 Million USD |
| 9 | Amazon, Alexa(2019) | Not Everything Makes The Cut | 16 Million USD |
| 10 | Kia, Kia Telluride(2019) | Give It Everything | 15.6 Million USD |
15 Most Expensive Super Bowl Commercials
In the list below, we have mentioned the 15 most expensive super commercials and a few of their key highlights. With that being said, let’s begin!
1. Amazon, Alexa: Mind Reader
Amazon’s Mind Reader is a 2022 commercial featuring Scarlett Johansson and Colin Jost. It shows several incidents where Alexa read their mind and spilled water on their lies. Towards the end, they establish Alexa shouldn’t read minds.
Expense: 26 Million USD
Super Bowl: LVI
AD Time Span: 2.5 Minutes
2. General Motors: No Way Norway
General Motors’ No way Norway features Will Ferrell’s overdramatic reaction to Norway selling more Electric cars than the US! He further collects people as if he’s going on a war while simultaneously listing General Motors’ benefits.
Needless to say, all that aggression went in vain as he reached Sweden instead.
Expense: 22 Million USD
Super Bowl:
AD Time Span: 2.5 Minutes
2. Cadillac: Scissors Hands-Free
Cadillac’s Scissors Hands-Free is a 2021 commercial which is inspired by Tim Burton’s Edward Scissorhands film. Which Timothee Chalamet plays Winona Ryder’s son and how he struggles with his Scissorhands.
However, All Cadillac Electric is compatible with his scissors hands.
Expense: 22 Million USD
Super Bowl: LV
AD Time Span: 2.5 Minutes
3. Amazon, Alexa: Before Alexa
Amazon’s Before Alexa was released in 2020. In this commercial, Ellen Degeneres and her wife, Portia De Rosie, were seen discussing life before Alexa. Moreover, in the series of flashbacks and several alternatives to “Alexa,” we actually witness life before Alexa.
Expense: 16.8 Million USD
Super Bowl: LIV
AD Time Span: 1.5 Minutes
4. Google, Google Assistant: Loretta
Google’s Loretta is a small tool that helps you remember little things. The commercial was released in 2020 and featured an older man updating Loretta about his late wife’s memories that he doesn’t want to forget.
Expense: 16.8 Million USD
Super Bowl: LIV
AD Time Span: 1.5 Minutes
5. 84 Lumber, 84 Lumber: The Journey Begins
84 Lumber’s The Journey Begins shows the immigrant mother-daughter duo and their journey throughout the day toward becoming legal American citizens. The commercial was released in 2017.
Expense: 16.2 Million USD
Super Bowl: LI
AD Time Span: 1.5 Minutes to 5.45 Minutes
6. Ford, Ford Ride Sharing: Go Further
Ford Ride Sharing’s Go Further showcases a series of events where despite trying hard, you are unable to continue. However, there comes one moment when instead of giving up, they try again and end up succeeding.
That is what 2017’s Super Bowl commercial’s purpose is: To make your life easier, faster, and unstuck!
Expense: 16.2 Million USD
Super Bowl: LI
AD Time Span: 1.5 Minutes
7. Chrysler, Chrysler: America’s Import
Chrysler’s America’s Import is a Super Bowl commercial that was released in 2015. Throughout the story, the narrator keeps associating several things with America and boasts how America is THE BEST!
Finally, he mentions how Chrysler now builds cars.
Expense: 16 Million USD
Super Bowl: XLVIII
AD Time Span: 2 Minutes
8. Amazon, Alexa: Not Everything Makes The Cut
Alexa’s Not Everything Makes The Cut is 2019’s Super Bowl commercial that focuses on extravagant situations where Alexa has failed! The examples varied from fitting Alexa in an electronic toothbrush to Spaceship.
Expense: 15.6 Million USD
Super Bowl: LIII
AD Time Span: 1.5 Minutes
9. Kia, Kia Telluride: Give It Everything
Kia Telluride’s Give It Everything revolves around a small boy’s voice and how he feels the town he lives in is not unique. He went on to describe how his village is not famous, but the people living there are incredible.
Moreover, how these incredible people have built incredible things: Kia (Car). Other than that, the commercial was released in 2019.
Expense: 15.6 Million USD
Super Bowl: LIII
AD Time Span: 1.5 Minutes
10. Samsung, Galaxy S III: The Next Big Thing (Is Already Here)
Samsung’s The Next Big Thing is an ad commercial that features Paul Rudd and Seth Rogens. They are competitively pitching the company’s CEO several ideas to promote the new Galaxy S III. However, LeBron James steals the deal in the end.
Having said that, the Super Bowl commercial was released in 2019.
Expense: 15.2 Million USD
Super Bowl: XLVII
AD Time Span: 2 Minutes
11. Amazon, Echo: Alexa Loses Her Voice
Amazon’s Alexa Loses Her Voice is a 2018 Super Bowl commercial that features a first-world problem where Alexa loses her voice, and due to this, there are quite a few replacements.
Where the first replacement (Gorden Ramsey) is sassy and shrewd, the second is Cardi B and her “I don’t dance now, I make money move!” The final punch is a sensual fail; fortunately, Alexa returns after that!
Expense: 14.9 Million USD
Super Bowl: LII
AD Time Span: 1.5 Minutes
12. Toyota Prius: The Longest Chase
Toyota’s The Longest Chase features bank robbery and how they escape in a Toyota Prius. Despite the cops’ best efforts to catch them, due to the car’s excellent speed, robbers have the upper hand. The makers are highly impressed by the model too.
With that being said, the commercial was released in 2016.
Expense: 14.4 Million USD
Super Bowl: L
AD Time Span: 1.5 Minutes
13. Chrysler 200: Imported From Detroit
Chrysler 200’s Imported From Detroit is 2016’s Super Bowl commercial that features an anonymous voiceover that talks about Detroit city and how along with any product, it’s equally important to know where it’s imported from!
The commercial finally ends with Eminem driving Chryler on the streets and calling Detroit a Motor city!
Expense: 12.4 Million USD
Super Bowl: XLV
AD Time Span: 2 Minutes
14. Bud Light: Up For Whatever
Bud Light’s Up For Whatever is a Super Bowl Beer commercial that features a man’s random luck of “Are you up for whatever?”
Moreover, it leads him to Limo with a few bachelorettes, Reggie Watts, and meets several other celebrities, including Arnold Schwarzenegger, One Republic, etc.
Expense: 12 Million USD
Super Bowl: XLVIII
AD Time Span: 30 Seconds to 1 Minute
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Conclusion: Most Expensive Super Bowl Commercials
Amazon’s Mind Reader is the most expensive super bowl commercial, which was released in 2022. It features Scarlett Johansson and Colin Jost, who experience a series of unpleasant situations where Alexa uncovers their lies.
Other than that, the LVI Super Bowl commercial had a budget of 26 Million USD with 2.5 Minutes time span. Having said that, the data will likely change, so keep checking our article for updated information.
With that in mind, we hope our list of the 15 most expensive super bowl commercials was helpful! However, in case of any further queries, reach out to us in the comment section below.
FAQs
The most expensive Super Bowl commercial time slot is 2.5 Minutes.
The most expensive NFL commercial is Amazon’s Mind Reader.
Amazon’s Mind Reader, General Motors No Way Norway, and Cadillac’s Hands-Free Scissors are the top 3 Super Bowl commercials.
