Top 30 Hottest Instagram Models of 2023 (Most Followers)

Instagram is another platform for publicity and marketing oneself, and the Hottest Instagram models in our list have clearly embraced their roles! 

Besides having successful modelling careers and stunning looks, they all have established themselves as entrepreneurs, role models, and socialites. In one way or another, each of them influences their followers. 

So, let’s look at them individually and get to know them.

Top 10 Hottest Instagram Models in 2023, In a Nutshell

The top 10 Hottest Instagram models are listed in the table below. Their ranking, Instagram handle, number of followers, etc., are also included in the table below, which you can refer to for a quick overview.

RankInstagram UsernameFull NameInstagram Followers
1.@kendalljennerKendall Nicole Jenner294M
2.@gigihadidJelena Noura Hadid79.1M
3.@emrataEmily O’Hara Ratajkowski30.2M
4.@adrianalimaAdriana Francesca Lima16.2M
5.@mirandakerrMiranda May Kerr14.4M
6.@chrissyteigenChrissy Diane Teigen42.5M
7.@irinashaykIrina Valeryevna Shaykhlislamova22.7M
8.@bellahadidIsabella Khair Hadid59.6M
9.@sommerraySommer Ray25.4M
10.@karlieklossKarlie Elizabeth Kloss12.6M

The top 30 Hottest Instagram models are illustrated in the list below. Having stated that, let’s go over each of them individually:

 1. Kendall Jenner (@kendalljenner – 294M)

Kendall Jenner is one of the most influential and richest runway models and also is a part of the reality family show Keeping Up With The Kardashians. Moreover, she has become a businesswoman and a successful instagram influencer over the years.

Kendall Jenner
Source – Instagram

 At the age of 14, Jenner began modeling and has been a part of several commercials. Additionally, she has walked for high-end designers for fashion weeks such as Milan, New York, and Paris. 

2. Gigi Hadid (@gigihadid –  79.1M)

With her stunning and gorgeous looks, Gigi has won over the world on instagram in just a few years. Plus, along with being a global sensation, she is a mother and a successful runway model by setting fashion standards on a high level. 

Gigi Hadid ...
Source – Instagram

Overall, the British Fashion Council crowned Jelena Noura Hadid as Model of the Year. And after that, Gigi appeared in several high-end editorials and campaigns and even became the spokesperson for Maybelline.

 3. Emily Ratajkowski (@emrata – 30.2M)

Besides being among the hottest instagram models, Emily is also an actress, runway model, and social media influencer. You may have seen her in popular shows like Gone Girl and I Feel Pretty and as a model for brands like DKNY, Paco Rabanne, and Versace. 

Emily Ratajkowski
Source – Instagram

For those who don’t know, Ratajskowski made her runway debut in 2015 through Marc Jacob in NY Fashion Week. Before that, she appeared in the Sports Illustrated Swimsuit Issue in 2014 and 2015. 

 4. Adriana Lima (@adrianalima –  16.2M)

Adrian has made an identity as a runway supermodel and an actress well-known for her captivating personality and beauty. With 15.7M followers on Instagram, she has collaborated with brands like Victoria’s Secret, Miu Miu, Maybelline, and many others all over the words. 

Adriana Lima ...
Source – Instagram has currently ranked Adriana as the “new supers.” 

Additionally, she is also considered the second highest-paid Model worldwide and earned the fourth position in the Forbes list of top-earning models. 

5. Miranda Kerr (@mirandakerr – 14.4M)

Miranda is an Australian model, businesswoman, and author. She is well-known for her stunning looks and beauty. With 14.2M followers on Instagram, she has collaborated with brands like Balenciaga, Reebok, and Victoria’s Secret. 

 Miranda Kerr
Source – Instagram

At the age of 13, she began her modeling career, and since 2008, Forbes has crowned Kerr as one of the highest-paid models in the world. 

 6. Chrissy Teigen (@chrissyteigen – 42.5M)

Besides being a model, Chrissy is also a well-known television personality and an author. She started modelling in the year 2006 and became a fashion sensation at the time.

Chrissy Teigen
Source – Instagram

Currently, with 41.7M followers on Instagram, she is a successful and candid social media influencer.

Additionally, Teigen’s professional debut happened in 2010 through the Sports Illustrated Swimsuit Issue. And later, she appeared on the cover of the 50th anniversary alongside two more models.

 7. Irina Shayk (@irinashayk – 22.7M)

Irina Shayk, a Russian supermodel, is well-recognized for her stunning beauty.

She has 21.8 million Instagram followers, has worked with brands like Versace, Givenchy, and Victoria’s Secret, and graced numerous fashion magazines’ covers worldwide.

 Irina Shayk
Source – Instagram

Shayk made history by being the first Russian Model to appear in the Sports Illustrated Swimsuit Issue in 2011. And further, welcomed her in 2022’s new supers. 

 8. Bella Hadid (@bellahadid – 59.6M)

Bella is a successful runway model from the United States. With more than 38 million Instagram followers, Bella is among the most well-known social media influencers in the entire world. She has collaborated with well-known fashion labels, including Dior, Chanel, and Victoria’s Secret.

Bella Hadid
Source – Instagram

Throughout her career Hadid has appeared on 29 Vogue covers. In 2022, the British Fashion Council named her Model of the Year. 

9. Sommer Ray (@sommerray – 25.4M)

In addition to being a social media influencer and business owner, Sommer Ray is an American fitness model. An influential person on social media, Sommer is well-known for her posts that provide motivation, fitness advice, and behind-the-scenes glimpses into her life.

Sommer Ray..
Source – Instagram

 10. Karlie Kloss (@karliekloss – 12.6M)

American supermodel and entrepreneur Karlie Kloss is renowned for her beauty and prosperous modelling career. She has collaborated with like Chanel, Victoria’s Secret, and Versace. She also manages her own business, Kode with Klossy, with her other endeavours.

Karlie Kloss
Source – Instagram

In addition, when Kloss was 17, Vogue Paris listed her in the 2000s’ top 30 models. And for two years straight (2013 – 2015), Karlie was a Victoria’s Secret Angel until she resigned to study at New York University. 

 11. Candice Swanepoel (@candiceswanepoel – 20.1M)

South African supermodel Candice Swanepoel is well-known for her flourishing modelling career and commitment to advancing body positivity and self-love. She has appeared in many high-end fashion labels worldwide.

Candice Swanepoel ..
Source – Instagram

The former Victoria’s Secret Model is currently one of the highest-earning models. 

12. Winnie Harlow (@winnieharlow – 10.3M)

In addition to breaking down barriers in the fashion industry, Winnie Harlow is a Canadian fashion model, activist, and advocate. Winnie is a well-known social media influencer who is supported for her awareness-related posts and worked with brands like Dior, Nike, and Victoria’s Secret.

Winnie Harlow
Source – Instagram

In fact, the Canadian Fashion Model is the first Vitiligo to walk on Victoria’s Secret Fashion Show.

13. Camila Morrone (@Camilamorrone – 4.9M)

Camila Morrone, an Argentine-American model, and actor, is well-known for her successful modeling career and developing an acting career. She has collaborated with brands like Moschino, Levi’s, and Victoria’s Secret. 

Camila Morrone
Source – Instagram

The Emmy nominated Actress has starred in Amazon Prime’s Daisy John and Six. And her role, Camila Alvarez – Dunn is well appreciated. 

14. Luka Sabbat (@lukasabbat –  4.1M)

Luka Sabbat, an American model, actor, and fashion influencer, is renowned for his unique sense of style. With more than 3.9M Instagram followers, and has worked with a number of renowned fashion labels, such as Calvin Klein, Dolce & Gabbana, and Hugo Boss.

Luka Sabbat...
Source – Instagram

Overall, Sabbat has received immense fame in and out of Hollywood. I am sure the 15-year-old who was discovered by the Fashion Industry of Paris is immensely proud today. 

15. Kelsey Merritt (@kelseymerritt – 2M)

A Filipino-American model named Kelsey Alaine Merritt is widely recognized as the first Filipino to participate in the Victoria’s Secret Fashion Show. Besides that, she has also appeared on the Sports Illustrated Swimsuit Issue pages.

Kelsey Merritt
Source – Instagram

Additionally, she was also the first Filipino to walk the Victoria’s Secret Fashion Show.

16. Cindy Kimberly (@wolfiecindy – 7.1 M)

Spanish-born Cindy Kimberly is a social media influencer and model. Cindy has cooperated with several well-known fashion brands, including Maybelline, Nasty Gal, and Boohoo, and she has appeared in various major fashion magazines worldwide.

Cindy Kimberly ...
Source – Instagram

The Indo-Spanish Model rose to popularity when Justin Bieber posted her picture, asking his followers, “OMG, WHO IS SHE?” And considering the immense attention, the Dutch native went on to become a model. 

17. Jen Selter (@jenselter – 14.1M)

One of the most popular fitness models on social media is Jen Setler. She established several sugar-free protein bar companies, co-owns the health shake business BlendJet, and is connected with the personal training program Fitplan.

Jen Selter..

Additionally, Jennifer gained media attention when she started posting her pictures on Instagram at a young age. And currently, the Jewish Model has 14.1 Million followers. 

18. Tammy Hembrow (@tammyhembrow – 17.2M)

Aussie model Tammy Hembrow was featured on the cover of the 2015 Sports Illustrated Swimsuit Issue; She attracted attention. Since then, she has posed for some of the largest global brands and graced the covers of publications, including Cosmopolitan and Elle.

Tammy Hembrow..
Source- Instagram

Before pursuing a Business Degree, Tammy has dropped out of Marketing. And it took her some time, but then Hembrow found her joy in fitness; the rest is history.

19. Cara Delevingne (@caradelivingne – 42.7M)

English fashion model Cara Delevingne is well-known for her unusual eyebrows and androgynous look. She is also a popular actress and singer. Cara is well renowned for both her commitment to social justice concerns and her Bold fashion choices.

Cara Delevingne
Source – Instagram

Additionally, Delevingne won the Model of the Year titles between years 2012 and 2014. And this all happened at the British Fashion Awards. 

20. Hailey Bieber (@haileybieber – 50.4M)

Justin Bieber’s wife, Hailey Bieber, is the daughter of actor Stephen Baldwin. Besides being a runway model, YouTuber, and Socialite, she has modelled for Tommy Hilfiger and Karl Lagerfeld campaigns and appeared on the covers of Elle and Harper’s Bazaar. 

Hailey Bieber
source- Instagram

Other than that, Baldwin has also featured in major advertisements, including Ralph Lauren, Guess, and Tommy Hilfiger. For those who don’t know, Hailey was named after Halley’s Comet. 

21. Alexis Ren (@alexisren – 18M)

Alexis Ren, a popular social media personality and American model, made her big break at the age of 13. She was named the 2018 Rookie of the Year in Sports Illustrated Swimsuit and featured on the cover of Maxim magazine. Plus, she starred in Ed Sheeran’s music video, South of the Border.

Alexis Ren....
Source – Instagram

22. Jessica Wilde (@jessicawilde – 879K)

Jessica Wilde discovered her niche by appearing on the covers of tattoo publications, compared to most Instagram models who became famous by walking catwalks. Moreover, every major tattoo publication’s cover has featured this Canadian model.

Jessica Wilde
Source – instagram

Overall, Jess is known as the INKED Model and spokesperson for several issues. However, more than a model, she is best known in the Tattoo industry. 

23. Jourdan Dunn (@jourdandunn – 3.9M)

Jourdan Dunn, a British model contracted to Squad Management in London, became the first black model to model for a Prada runway in more than ten years. Notably, she is one of the few female models who have appeared in the music videos for Little Simz, Drake, Kanye West, and Beyonce. 

Jourdan Dunn..
Source – instagram

After being discovered in 2006’s Hammersmith Primark by Squad Management, Dunn began walking on International runways. 

In fact, she was the first black woman to walk the Prada runway in over ten years.

24. Rosie Huntington-Whiteley (@rosiehw -19.2M)

Rosie Huntington-Whiteley
Source – Instagram

Another Instagram model who started off as a Victoria’s Secret Angel is Rosie Huntington-Whiteley. She has worked with well-known companies, including Burberry, Marks & Spencer. Plus, she has played a significant part in the two hugely popular films Transformers: Dark of the Moon and Mad Max: Fury Road.


25. Naomi Campbell (@naomi – 15.5 Million)

English Model Naomi Elaine Campbell began her career at the age of fifteen. 

Naomi Campbell
Source: Huriyat Daily News

Not only was she the first black woman to appear on the covers of Vogue France, TIME, and British Vogue, but she was also one of six models who were declared supermodels by the international press and the fashion industry experts. 

Additionally, she is also the RNB singer.

26. Tyra Banks (@tyrabanks – 7.3 Million)

Also known as BanX, Tyra Banks is a television personality, Model, Actress, and producer. She began her career at the age of fifteen when she was featured on the covers of Sports Illustrated Swimsuit Issue and GQ three times.

Tyra Banks
Source: CNN

After that, Banks had a Victoria’s Secret contract between 1997 to 2005. Overall, Tyra is considered one of the top-earning models in the world. 

27. Doutzen Kroes (@doutzen – 8.6 Million)

The Dutch fashion model Doutzen Kroes began her career in 2003, when she was cast for Victoria’s Secret Lingerie Brand. After which, she signed a contract with them, becoming the second Dutch Model to enter the VS universe. 

Doutzen Kroes
Source: Untouchable

Additionally, she has been a Loreal Paris brand ambassador since 2006 and is currently considered one of the highest-paid models in the world. And according to the Forbes, she earns $8 Million annually. 

28. Megan Crabbe (@meganjaynecrabbe – 1.2 Million)

Body-positive Instagram model Megan Jayne Crabbe has been featured in Teen Vogue, Cosmopolitan, Redbook, Hustle, Buzzfeed, and many more. Overall, she has earned lots of love and support due to the message she represents. 

Megan Crabbe
Source: The Female Lead

Currently, Crabbe has 1.2 Million Instagram followers. 

29. Ashley Graham (@ashleygraham – 21.3 Million)

Renowned model Ashley Graham has appeared on the covers of Elle UK, Glamour, Style Magazine, Vogue, Sports Illustrated, Harper’s Bazaar, and many more. She is also an activist who talks about self-acceptance, Body Positivity, and overall women’s issues. 

Ashley Graham
Source: Cosmopolitan

Recently, Graham opened up about how she got bullied for her weight. However, now, she is literally one of the sexiest women alive. So, it looks like she got the last laugh. 

30. Jordyn Woods (@jordynwoods – 12.4 Million)

American socialite, singer, and Model Jordyn Woods is mostly known for her role in the television show called Life of Kylie. In 2015, Woods signed a contract with Wilhelmina when an agent discovered her through Instagram pictures. 

Jordyn Woods
Source: Page Six

And, of course, when he asked her whether Jordyn was interested in being a model, she agreed. And her first runway was the Christian Siriano and Lane Bryant’s fashion show. Later on, she modeled for a clothing company (Good America) for the next three years. 

Related Reads

Wrapping Up! Hottest Instagram Models

Due to their attractive appearances and captivating personality, these Hottest Instagram models have caught the admiration and attention of millions of people worldwide.

Through their platforms, they have encouraged young women and men worldwide to be confident by promoting mental health, body positivity, and healthy living.

Plus, they have significantly impacted their respective fields on Instagram as social media influencers.  

Future generations of influencers and top instagram models will be motivated by their legacy for many years to come.

FAQs: Hottest Instagram Models

Who is the number one model on Instagram?

Kim Kardashian, who has more than 333 million followers on Instagram, is the model with the largest following.

Who is the top Hottest Male Model on Instagram?

David Gandy is the top Hottest Male Model on Instagram, with 1 Million followers.

Who holds the title of the #1 Instagram influencer figure?

Footballer Christiano Ronaldo is the #1 Instagram Influencer and the most followed person on Instagram.

How does an Influencer get paid for gigs on social media?

Social media influencers can monetize their platforms through sponsored posts, affiliate marketing, brand collaborations, official network monetization schemes, merchandise, and direct donations.

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