Top 25 Hottest Instagram Models In The World In 2023

Instagram is another platform for publicity and marketing oneself, and the Hottest Instagram models in our list have clearly embraced their roles! 

Besides having successful modelling careers and stunning looks, they all have established themselves as entrepreneurs, role models, and socialites. In one way or another, each of them influences their followers. 

So, let’s look at them individually and get to know them.

Top 10 Hottest Instagram Models in 2023 (In a Nutshell)

The top 10 Hottest Instagram models are listed in the table below. Their ranking, Instagram handle, number of followers, etc., are also included in the table below, which you can refer to for a quick overview.

RankInstagram UsernameFull NameInstagram Followers
1.@kendalljennerKendall Nicole Jenner286M
2.@gigihadidJelena Noura Hadid78.2M
3.@emrataEmily O’Hara Ratajkowski30M
4.@adrianalimaAdriana Francesca Lima15.7M
5.@mirandakerrMiranda May Kerr14.2M
6.@chrissyteigenChrissy Diane Teigen41.7M
7.@irinashaykIrina Valeryevna Shaykhlislamova21.8M
8.@bellahadidIsabella Khair Hadid58.7M
9.@sommerraySommer Ray25.8M
10.@karlieklossKarlie Elizabeth Kloss12.2M

List of 25 Hottest Instagram Models In 2023

The top 25 Hottest Instagram models are illustrated in the list below. Having stated that, let’s go over each of them individually:

 1. Kendall Jenner (@kendalljenner – 286M)

Kendall Jenner

Kendall Jenner is one of the most influential and richest runway models and also is a part of the reality family show Keeping Up With The Kardashians. Moreover, she has become a businesswoman and a successful instagram influencer over the years.

 2. Gigi Hadid (@gigihadid – 78.2M)

Gigi Hadid

With her stunning and gorgeous looks, Gigi has won over the world on instagram in just a few years. Plus, along with being a global sensation, she is a mother and a successful runway model by setting fashion standards on a high level. 

 3. Emily Ratajkowski (@emrata – 30M)

Emily Ratajkowski

Besides being among the hottest instagram models, Emily is also an actress, runway model, and social media influencer. You may have seen her in popular shows like Gone Girl and I Feel Pretty and as a model for brands like DKNY, Paco Rabanne, and Versace. 

 4. Adriana Lima (@adrianalima – 15.7M)

Adriana Lima

Adrian has made an identity as a runway supermodel and an actress well-known for her captivating personality and beauty. With 15.7M followers on Instagram, she has collaborated with brands like Victoria’s Secret, Miu Miu, Maybelline, and many others all over the words. 

5. Miranda Kerr (@mirandakerr – 14.2M)

Miranda Kerr

Miranda is an Australian model, businesswoman, and author. She is well-known for her stunning looks and beauty. With 14.2M followers on Instagram, she has collaborated with brands like Balenciaga, Reebok, and Victoria’s Secret. 

 6. Chrissy Teigen (@chrissyteigen – 41.7M)

Chrissy Teigen

Besides being a model, Chrissy is also a well-known television personality and an author. She started modelling in the year 2006 and became a fashion sensation at the time.

Currently, with 41.7M followers on Instagram, she is a successful and candid social media influencer.

 7. Irina Shayk (@irinashayk – 21.8M)

Bella Hadid

Irina Shayk, a Russian supermodel, is well-recognized for her stunning beauty.

She has 21.8 million Instagram followers, has worked with brands like Versace, Givenchy, and Victoria’s Secret, and graced numerous fashion magazines’ covers worldwide.

 8. Bella Hadid (@bellahadid – 58.7M)

Bella Hadid

Bella is a successful runway model from the United States. With more than 38 million Instagram followers, Bella is among the most well-known social media influencers in the entire world. She has collaborated with well-known fashion labels, including Dior, Chanel, and Victoria’s Secret.

9. Sommer Ray (@sommerray – 25.8M)

Sommer Ray

In addition to being a social media influencer and business owner, Sommer Ray is an American fitness model. An influential person on social media, Sommer is well-known for her posts that provide motivation, fitness advice, and behind-the-scenes glimpses into her life.

 10. Karlie Kloss (@karliekloss – 12.2M)

Karlie Kloss

American supermodel and entrepreneur Karlie Kloss is renowned for her beauty and prosperous modelling career. She has collaborated with like Chanel, Victoria’s Secret, and Versace. She also manages her own business, Kode with Klossy, with her other endeavours.

 11. Candice Swanepoel (@candiceswanepoel – 19.4M)

Candice Swanepoel

South African supermodel Candice Swanepoel is well-known for her flourishing modelling career and commitment to advancing body positivity and self-love. She has appeared in many high-end fashion labels worldwide.

12. Winnie Harlow (@winnieharlow – 10.2M)

In addition to breaking down barriers in the fashion industry, Winnie Harlow is a Canadian fashion model, activist, and advocate. Winnie is a well-known social media influencer who is supported for her awareness-related posts and worked with brands like Dior, Nike, and Victoria’s Secret.

13. Camila Morrone (@Camilamorrone – 4.5M)

Camila Morrone

Camila Morrone, an Argentine-American model, and actor, is well-known for her successful modeling career and developing an acting career. She has collaborated with brands like Moschino, Levi’s, and Victoria’s Secret. 

14. Luka Sabbat (@lukasabbat – 3.9M)

Luka Sabbat

Luka Sabbat, an American model, actor, and fashion influencer, is renowned for his unique sense of style. With more than 3.9M Instagram followers, and has worked with a number of renowned fashion labels, such as Calvin Klein, Dolce & Gabbana, and Hugo Boss.

15. Kelsey Merritt (@kelseymerritt – 1.8M)

Kelsey Merritt

A Filipino-American model named Kelsey Alaine Merritt is widely recognized as the first Filipino to participate in the Victoria’s Secret Fashion Show. Besides that, she has also appeared on the Sports Illustrated Swimsuit Issue pages.

16. Cindy Kimberly (@wolfiecindy – 7M)

Cindy Kimberly

Spanish-born Cindy Kimberly is a social media influencer and model. Cindy has cooperated with several well-known fashion brands, including Maybelline, Nasty Gal, and Boohoo, and she has appeared in various major fashion magazines worldwide.

17. Jen Selter (@jenselter – 13.8M)

Jen Selter

One of the most popular fitness models on social media is Jen Setler. She established several sugar-free protein bar companies, co-owns the health shake business BlendJet, and is connected with the personal training program Fitplan.

18. Tammy Hembrow (@tammyhembrow – 16.6M)

Tammy Hembrow

Aussie model Tammy Hembrow was featured on the cover of the 2015 Sports Illustrated Swimsuit Issue; She attracted attention. Since then, she has posed for some of the largest global brands and graced the covers of publications, including Cosmopolitan and Elle.

19. Cara Delevingne (@caradelivingne – 42.9M)

Cara Delevingne

English fashion model Cara Delevingne is well-known for her unusual eyebrows and androgynous look. She is also a popular actress and singer. Cara is well renowned for both her commitment to social justice concerns and her Bold fashion choices.

20. Hailey Bieber (@haileybieber – 49.9M)

Hailey Bieber

Justin Bieber’s wife, Hailey Bieber, is the daughter of actor Stephen Baldwin. Besides being a runway model, YouTuber, and Socialite, she has modelled for Tommy Hilfiger and Karl Lagerfeld campaigns and appeared on the covers of Elle and Harper’s Bazaar. 

21. Alexis Ren (@alexisren – 17.6M)

Alexis Ren

Alexis Ren, a popular social media personality and American model, made her big break at the age of 13. She was named the 2018 Rookie of the Year in Sports Illustrated Swimsuit and featured on the cover of Maxim magazine. Plus, she starred in Ed Sheeran’s music video, South of the Border.

22. Jessica Wilde (@jessicawilde – 887K)

Jessica Wilde

Jessica Wilde discovered her niche by appearing on the covers of tattoo publications, compared to most Instagram models who became famous by walking catwalks. Moreover, every major tattoo publication’s cover has featured this Canadian model.

23. Jourdan Dunn (@jourdandunn – 3.8M)

Jourdan Dunn

Jourdan Dunn, a British model contracted to Squad Management in London, became the first black model to model for a Prada runway in more than ten years. Notably, she is one of the few female models who have appeared in the music videos for Little Simz, Drake, Kanye West, and Beyonce. 

24. Rosie Huntington-Whiteley (@rosiehw – 17.8M)

Rosie Huntington-Whiteley

Another Instagram model who started off as a Victoria’s Secret Angel is Rosie Huntington-Whiteley. She has worked with well-known companies, including Burberry, Marks & Spencer. Plus, she has played a significant part in the two hugely popular films Transformers: Dark of the Moon and Mad Max: Fury Road. 

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Wrapping Up!

Due to their attractive appearances and captivating personality, these Hottest Instagram models have caught the admiration and attention of millions of people worldwide.

Through their platforms, they have encouraged young women and men worldwide to be confident by promoting mental health, body positivity, and healthy living.

Plus, they have significantly impacted their respective fields on Instagram as social media influencers.  

Future generations of influencers and top instagram models will be motivated by their legacy for many years to come.


Who is the number one model on Instagram?

Kim Kardashian, who has more than 333 million followers on Instagram, is the model with the largest following.

Who is the top Hottest Male Model on Instagram?

David Gandy is the top Hottest Male Model on Instagram, with 1 Million followers.

Who holds the title of the #1 Instagram influencer figure?

Footballer Christiano Ronaldo is the #1 Instagram Influencer and the most followed person on Instagram.

How does an Influencer get paid for gigs on social media?

Social media influencers can monetize their platforms through sponsored posts, affiliate marketing, brand collaborations, official network monetization schemes, merchandise, and direct donations.

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